E-commerce software as a service solution Techsembly has closed a US$1.37 million investment round led by UK-based fund Superseed Ventures and including private investors. 

Techsembly plans to use the funds to assemble a cross-marketing team which will initially focus on the UK, Europe and Asian markets, in order to grow its client base. The company will also scale its tech and build-out self-serve solutions. 

CEO and co-founder Amy Read (pictured above) said Techsembly is focused on helping businesses who want to scale across borders, while remaining relevant and appealing to local markets. 

“Our ambition is to empower brands to build a truly impactful localisation strategy from the start, not as an afterthought. We want to encourage greater appreciation and knowledge of the cultural differences and similarities across the world, so brands can better connect with local audiences and compete with local incumbents.”

Mads Jensen, managing partner at SuperSeed described that opportunity to scale as huge. 

“Amy and the Techsembly team have already built a best-in-class solution, and have demonstrated that they can deliver real value to their users. This is just the beginning. We look forward to working with Techsembly as they continue to develop and grow their business.”

Techsembly understands that localisation goes beyond simply changing the currency of a website, and instead offers all the tools businesses need to truly localise. These include multi-language options, in-depth personalisation, multi base currencies, unique fulfilment and logistics solutions as well as multiple payment gateways and payout methods.

Existing clients Curate Beauty, Scots of the World, The Peninsula Hotels and Anglo-American fashion platform Not Just a Label, which alone has more than 40,000 independent fashion designers under it.