Hershey has collaborated with footwear firm Groud Up to create an exclusive product range that includes both Hershey treats and Hershey-themed footwear styles. 

In addition to Hershey’s confectionery – including Hershey’s Kisses chocolate, Reese’s chocolate, Twizzlers candy, and Jolly Rancher candy – the Hershey-themed footwear styles will be launched in Spring 2026.

The partners say the designs will have interactive components while retaining Hershey’s primary colour palette. 

“Ground Up and The Hershey Company share a mission to bring more goodness into the world by creating moments of joy for fans,” the company said in a statement. 

“Through this collaboration, fans can expect innovative designs and playful experiences that blend their favourite sweets with stylish, eye-catching footwear.”

Earlier this month, Hershey announced it would seek a new CEO as the company’s president, CEO, and chairman Michele Buck would retire on June 26.