New York-based brand management firm Crown Brands Group has acquired US-based lingerie brand Cosabella from Swiss apparel manufacturer Calida Group.
The transaction includes the Cosabella trademark, related intellectual property rights, and commercial inventory.
The divestment follows a period of declining financial performance for the intimates brand, which Calida acquired in 2022 for $80 million.
In the first half of this year, Cosabella recorded net sales of approximately $5.25 million, representing a 36.6 per cent decrease compared to the same period in the prior year.
The brand accounted for 4.6 per cent of Calida Group’s total revenue for the period, following restructuring efforts in 2024 aimed at reducing operating costs and repositioning product lines.
Overall net sales for the group fell 7.9 per cent year-over-year to around $114.4 million.
The group reported an adjusted operating loss of approximately $366,000 and a net loss of $732,000, citing reduced consumer spending across European retail markets, including e-commerce platforms and physical stores.
Calida Group indicated that the sale allows the business to simplify its corporate structure and direct operational capital toward its remaining core brands, Calida and Aubade.
As the new owner, Crown Brands Group plans to operate Cosabella using a licensing-focused model, expanding product distribution across e-commerce platforms, department stores, and international specialty retail locations.
“By selling Cosabella, we are further simplifying our portfolio and sharpening our focus on our core brands,” said Thomas Stöcklin, CEO of Calida Group. “Operational Excellence remains the foundation for sustainably higher profitability, profitable growth and long-term value creation.”
