Why contextual targeting is the future of digital advertising

The web is a very different place now than it was 30 years ago when I first went online. Google hadn’t been founded, Mark Zuckerberg was only 10, and Digital Display Ads (or “banner ads” as we called them back then) had only just been invented. To place an ad, you’d contact the website directly, negotiate a deal, and send them the ad file. The first known banner ad was placed on Hotwired.com by AT&T in October 1994. They paid $30,000 for a three-month placement and achieved a

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