Walmart taps Jessica Simpson for California-inspired fashion collection

(Source: Supplied)

Walmart is collaborating with The Jessica Simpson brand to launch a new collection for summer.

The Jessica Simpson collection boasts of 100 items across women’s and plus-sized fashion, swimwear, and jewelry.

The California-inspired assortment features boho-chic styles and cool classics, exclusively designed for Walmart.

“Walmart is an incredible one-stop-shop and allows us to further expand our mission to help every woman feel her absolute best and most confident in fashion and accessories that are on-trend, while still being classic and affordable,” said Simpson.

“Our mission is to be the customer’s first choice for fashion by offering great style at an incredible value, and we’re excited that the new Jessica Simpson Collection delivers on that mission in an authentic way,” said Walmart US women’s group fashion SVP Ryan Waymire.

Each item is priced from $7.96 to $38, with most items under $30. The collection will be available on and in more than 800 stores nationwide, with seasonal drops throughout the year.

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