Coty seals deal to produce first fragrance for Lena Gercke’s LeGer

(Source: Coty)

Coty has entered into a long-term license agreement with German fashion model and television presenter Lena Gercke to develop, produce, and distribute LeGer’s debut fragrance.

“Lena’s fashion brand LeGer is one of the fastest growing personal fashion labels in Germany, creating unique yet timeless pieces that empower women through fashion,” said Stefano Curti, Coty’s chief brand officer for consumer beauty.

The new LeGer fragrance is expected to be launched in the DACH region this summer.

“This partnership with Coty marks another big step for the brand as we make our foray into the beauty space,” said Gercke.

“I am thrilled to be working with the industry leader, to develop a fragrance that is emblematic of the ethos that underpinned LeGer’s creation: the idea of being able to express yourself freely and feel confident and comfortable with who you are.”

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