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Nicole Kirichanskaya

Nicole is features and premium editor at Inside Retail US.

More from Author

Amy Voloshin and her husband lying on a bed wearing Printfresh pajamas.

How Amy Voloshin turned a textile design studio into a lifestyle brand

A Starbucks employee handing a customer a drink.

Why Starbucks’ back to basics plan is finally paying off

An exterior shot of an Adidas storefront.

How Adidas turned the World Cup into record sales

Glow Recipe co-founders Sarah Lee and Christina Chang standing in front of a pink background.

How Glow Recipe’s co-founders built a Korean-inspired, industry-leading brand

A black Louis Vuitton handbag with colorful embellishments.

Why isn’t LVMH’s return to growth exciting investors?

A blond model wearing a HigherDose infrared mask.

How HigherDose is taking biohacking mainstream

Kate Spade’s new executive creative director Jonathan Saunders.

Can two big hires revive Kate Spade?

A close-up shot of a Royal Pop yellow and pink pocketwatch.

How the Royal Pop collab turned the tide for Swatch Group

An interior shot of a Reformation store.

Can Reformation live up to investors’ expectations?

Influencer Molly Yeh presenting her Anthropologie Home collection.

How Julie Gwin built a two-decade career at Anthropologie

Today-Tomorrow Beauty founder Indianna Roehrich lying on a bed in teal pajamas.

Tomorrow-Today Beauty founder Indianna Roehrich discusses US expansion strategy

Cartier in Milan.

Why Richemont’s stunning results stem from owning the experience

Monday Swimwear's new New York store.

Standout stores: Monday Swimwear, Toast, Leica

Cozyland founder Morgan Curtis sitting at a desk in front of a window.

Morgan Curtis discusses launching lifestyle brand, Cozyland

A computer-generated image of Aldi’s blind box releases.

How blind boxes are spreading beyond the toy aisle

An exterior shot of an Aritzia store in the US.

What’s driving Aritzia’s remarkable momentum?

An apple-themed Glossier Balm Dotcom product.

Why Glossier is betting on its past to appeal to millennials again

An exterior shot of the J.Crew store in New York City.

Can Kathleen Van Nest Pierce keep J.Crew on track?

Pacsun CEO Brieane Olson standing in front of a beige wall.

Pacsun CEO Brieane Olson on the power of co-creation

An exterior shot of a Burlington store.

What can Burlington’s smaller stores teach retailers about growth?