User Image

Nicole Kirichanskaya

Nicole is features and premium editor at Inside Retail US.

More from Author

Designer Marc Jacobs holding a bronzer from Marc Jacobs Beauty.

Can Marc Jacobs Beauty harness Met Gala hype to stage a comeback?

Indē Wild founder Diipa Büller-Khosla holding an oversized Sephora bag.

Diipa Büller-Khosla discusses her journey to building Indē Wild

An interior shot of a Hugo Boss storefront.

Can the Hugo Boss shrink-to-grow plan survive a poor Q1?  

A phone showcasing the Etsy logo in a mini cart with cardboard boxes.

How low-tech Etsy out-innovated its rivals by embracing personalization

Several young women walking in front of a Saks Fifth Avenue store.

‘No guarantees’: Can Saks Global’s turnaround promises hold up?

Olive oil bottles on blue background.

Ones to Watch 2026: Uni Beauty, Graza, Monday Haircare and more

Indē Wild founder Diipa Büller-Khosla holding an oversized Sephora bag.

Indē Wild founder Diipa Büller-Khosla discusses launching into Sephora 

Meryl Streep on a Devil Wears Prada 2 poster.

Inside The Devil Wears Prada 2’s ‘word-class’ collaboration campaign

Influencer Olivia Jade in a black Form set lying on top of a bed.

Form co-founders discuss how they built a $42 million activewear brand

Two female models sporting pieces from the Victoria Beckham x Gap collaboration collection.

Does the Victoria Beckham x Gap collab signal the death of true luxury?

Oomee founder Alissa Miky standing in a kitchen next to multiple drinks.

Ones to Watch 2026: Oomee, Nuudii, Off Season and more

Lululemon’s newly appointed CEO Heidi O'Neill sitting on a white couch.

Why aren’t investors sold on Heidi O’Neill as Lululemon CEO?

[Left to right] Best Buy executives Corie Barry and Jason Bonfig.

Can new Best Buy CEO Jason Bonfig thrive under pressure?

[Left to right] Incoming Apple CEO John Ternus walking alongside current Apple CEO Tim Cook.

Can Apple’s new CEO match ‘generational’ leader Tim Cook?

Several content creators dressed up in merchandise from the Target x Pokémon collaboration collection.

Is new Target CEO Michael Fiddelke delivering on his promise to rehab the brand?

The Travel Agency store in Brooklyn, NY.

Why 4/20 highs come before April 20

Two women selling goods on the QVC channel.

Why shoppers switched off television titan QVC

Several female models on a boat wearing all-white Meshki ensembles.

How Australia’s Meshki is conquering America with SEO and storytelling

(Left to right) Models Ming Lee Simmons, Aoki Lee Simmons and Kimore Lee Simmons standing next to designer Christopher John Rogers.

Zac Posen fuels excitement for Old Navy with Christopher John Rogers collaboration

A headshot of beauty veteran Shawn Hayes.

Revive Collagen president Shawn Haynes discusses the evolving state of beauty