We chat with Quay CEO Jodi Bricker about how the brand’s latest foray into jewellery is filling a gap in the category, its philosophy towards innovation – and how its actively supporting anti-racist campaigns in the community. Why has Quay decided to launch into the jewellery category and what’s the jewellery offering like? Our first-ever jewellery line is bold, versatile, and built for layering with a full range of necklaces, charms and earrings. Each piece in the coll
e collection is plated in 14k gold and priced affordably at just $35 – $85, allowing our customers to switch up their look to match their mood. We are thrilled to launch this new category to provide more pieces for our customers to turn up their style and express themselves. How would you describe the jewellery category right now and what gap does Quay fill in the market? Similar to our eyewear, we saw an opportunity to offer our customers bold, high-quality fashion pieces at an affordable price point. We wanted to innovate and design a collection that would add something extra to our customer’s snapshot style in a time when people are spending more time at home, on Zoom, and dressing from the waist up. The current trend is all about comfort and mixing highs and lows—people are dressing up sweatsuits and basics with great eyewear and jewellery, and we love helping our customers create this look. How involved was celebrity Camila Coelho in the jewellery launch? Tapping Camila Coelho as the face of our jewellery campaign was a natural fit. She has been a long-time supporter and friend of the brand, is known globally for her impeccable style as a fashion and beauty influencer and entrepreneur, and is exceptional in her ability to push the boundaries on content creation. We love the way she can elevate a casual look or make a statement in a glam outfit. The Quay jewellery line is all about versatility and self-expression—both of which Camila embodies effortlessly and brought to life beautifully in our campaign. Do you see Quay one day expanding into a lifestyle brand, or will eyewear always be the hero of the brand? Currently, eyewear remains at the core of what we do, however Quay is all about innovating and designing bold products that allow our customers to express themselves. We are constantly checking in with and listening to our community and have our finger on the pulse of what they want to see from us. We’re always open to discovering new ways of allowing them to express their own personal style and solving problems to meet their needs. I know that community involvement is a priority for you at Quay and you just partnered with Indigenous-owned organisation Clothing the Gap on a project discussing Australia Day. Can you tell me about the work you have done in that space lately? This past year we took a stance that ‘community is Quay’ and that all people—regardless of gender, sexual orientation, race, or creed—deserve respect, opportunity, and love is central to everything we do at Quay. We are nothing without the unique, diverse group of individuals internally and externally who have allowed us success over the years. We still are, and will always be, in action in the fight for social and racial justice. At Quay, we believe that the only way to fight racism is to be actively anti-racist—that you must educate yourself, speak up, donate, and take action. There is no neutral position on racism. We developed a thought-provoking community conversations series, under this notion, to provide education and spark a discussion on a range of cultural topics, often tied to some of our philanthropic and social justice initiatives. Most recently in Australia, we partnered with the Aboriginal-owned brand, Clothing the Gap. Our partnership aimed to amplify the voices of the Aboriginal community within Australia and to educate our audience about why celebrating January 26 as ‘Australia Day’ is problematic. We used our platform and committed our dollars with a $15,000 AUD donation to the Healing Foundation—an Aboriginal + Torres Strait Islander organisation that supports the healing of Stolen Generations survivors, families, and communities. In 2021, we will continue the fight for social justice, and we will continue to prioritise meaningful, impactful cause and community programs that amplify and nurture the self-expression, confidence, and wellbeing of our global community.