Sportswear giant Puma has opened its second North American flagship shop in Las Vegas. 

Located on BLVD Las Vegas, the 25,000sqft store has three floors offering Puma products, including sportstyle, basketball, motorsport, golf, running, training, soccer and kids wear, as well as exclusive collections. 

The store offers a Motorsports Zone where customers can try out an F1 racing simulator as an example of its longstanding commitment to motorsports. The opening coincided with the Las Vegas Formula One Grand Prix.

It also features an interactive Puma Arcade, a Puma x You customization studio, exclusive Vegas-inspired apparel, and a Puma Select Zone. 

“This flagship allows us to expand Puma’s presence in North America to connect with US consumers and international visitors alike,” said Arne Freundt, CEO of Puma. 

“I believe that our new Las Vegas Flagship is essential for conveying the true character of our Puma Brand and for creating an immersive, interactive shopping experience as it will redefine in-person shopping by seamlessly merging sports performance, latest fashion trends, and technology.”

In April, Puma stated that it would open the Puma Studio in Hollywood, Los Angeles, early next year to boost its US growth.