Sports company Puma will launch the Puma Studio in Hollywood, Los Angeles in early 2025 to elevate its business in the US.

The creative space is part of the brand’s strategy to win the US market, and it will be a place for the company’s product, design, and marketing teams to put creative ideas into action. 

The location will complement Puma’s existing global and regional product teams in Somerville, Massachusetts. The company has begun recruiting talent for its temporary office location in Los Angeles.

“Opening our Puma Studio in LA is an important strategic move for us, as we seek to elevate our business in the US,” said Arne Freundt, CEO at Puma. 

“Our new home will allow us to attract the best talent in one of the most vibrant and creative cities globally to create great product propositions for the US market.”

The Puma Studio will also include an area for VIP clientele to gain exclusive access to Puma’s upcoming items.