Italian luxury fashion label Off-White has unveiled its newest store, located inside Ginza Six, Tokyo. 

Spanning 79sqm, Off-White Ginza Six is designed by James Wine from New York-based architecture studio Site, and architects Suzan Wines and Azin Valy from I-Beam. 

The store’s facade is highlighted with unfinished brick walls sculpted with the brand’s name. ‘Off-White’ bricks are piled up outside the weld wire mesh and used for the store’s interior, including cashier stands and product displays.  

“This is a redesign of the Off-White store with elements such as logo bricks going to be used in future projects,” the company said in a statement. 

“We hope that you will feel the evolution and enjoy the visuals that the passers-by will admire and be interested in”. 

Off-White Ginza houses an entire lineup of men’s collections together with releases that are exclusive in Japan.