Will 2020 be the year Singles’ Day goes global?

Alibaba recently held a fashion show to warm up for 11.11 presales. Image: Alizila
Singles’ Day sales are off to an early start this year, with JD.com launching its first set of promotions on October 21, a whole three weeks before the event typically takes place on November 11. It will roll out another three rounds of deals over the period until November 13.  Meanwhile, for the first time, Alibaba is breaking its Singles’ Day activities into two parts, with an initial sale focusing on new brands and products running from November 1-3 and a second sale, the main event,

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