Vuori ramps up retail expansion with 11-store US rollout

The expansion reflects Vuori’s continued investment in physical retail. (Source: Vuori)

Activewear brand Vuori has accelerated its US retail expansion, opening 11 new stores in less than two months as it strengthens its brick-and-mortar presence across key markets.

The latest openings include stores in Boston and Portland, as well as new locations in Chicago, Nashville and Fort Worth, among other cities.

The expansion reflects Vuori’s continued investment in physical retail, with the company positioning its stores as hubs for customer engagement and community-building while complementing its growing omnichannel business.

“As we continue to be intentional with our retail expansion, Vuori is broadening our presence across the country in a way that feels authentic to our philosophy of delivering exceptional customer service while bringing communities together through our stores,” Catherine Pike, Vuori’s senior VP of retail, said in a statement.

Pike described the rapid rollout as “a major milestone for the brand” and credited the teams behind the expansion for opening 11 stores within a condensed timeframe as the company continues to scale.

Last year, the company expanded its footprint in Asia with two store openings in South Korea’s Seoul and China’s Beijing, following successful openings in London and Shanghai, and a strong start to wholesale in Japan and Europe.

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