Viet-Japanese chain Pizza 4P’s to launch in New York City

Pizza 4Ps
Pizza 4Ps was founded in 2011 in Ho Chi Minh City. (Source: Pizza 4Ps)

Vietnamese restaurant chain Pizza 4P’s is set to make its US debut with a flagship location in Brooklyn, New York, marking a significant milestone in the company’s ongoing international expansion.

Known for its farm-to-table philosophy and house-made cheese, the fast-growing restaurant group will take a distinctive blend of Japanese Omotenashi hospitality and artisanal pizza to one of the world’s most competitive dining markets.

The Brooklyn opening will be Pizza 4P’s fifth international location, joining its presence in Japan, Cambodia, Indonesia, and India.

As part of the US launch, the company has opened applications for a GM to lead the flagship location. 

Founded in 2011 in Ho Chi Minh City, Pizza 4P’s has grown into a regional favorite with more than 30 locations across Asia. 

The Brooklyn store is expected to serve as a testbed for the brand’s operational model and customer appeal in the US, with further expansion likely to follow based on market response.

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