VeganBurg Indonesia marks Southeast Asia focus

Two VeganBurg Indonesia stores planned for Jakarta and Bali mark the first steps in a Southeast Asian rollout for the brand after its Singapore success.

The plant-based burger restaurant chain says it plans to open stores in other Southeast Asian markets under a franchise model.

The chain, the world’s first of its kind, currently operates four stores in Singapore beyond its single-outlet San Francisco base. It chose Jakarta and Bali, because VeganBurg CEO Alex Tan considers the concept a “natural fit” due to Southeast Asia’s “love for sustainability and the desire for a more plant-based dining experience”.

“We made the concept work in Asia – specifically in Singapore – then we put it to the test in San Francisco and the result was exponential!”

VeganBurg Indonesia will exhibit at Jakarta’s Franchise and License Expo Indonesia this week, represented by World Franchise Associates (WFA).

WFA COO Troy Franklin said: “With their 100 per cent plant-based burgers served in an inviting and comfortable fast casual restaurant format, VeganBurg offers a unique and genuine high-quality product for a new generation of health conscious and socially minded consumers and a great opportunity for Indonesian investors looking for the next big thing in international franchising.”

VeganBurg also plans to expand in North America and globally.

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