Nike has collaborated with Kool-Aid to launch the limited-edition sneaker collection – Nike x Kool-Aid Ja 2 – inspired by NBA star Jar Morant’s signature Nike line and his childhood Kool-Aid flavors.
The May release blends Morant’s performance and personality, with a blue and pink palette, the KoolAid Man pattern and a glow-in-the-dark phase on lime-green sole. The Kool-Aid red editions, reflecting Morant’s on-court culture, will drop in July and share the same design.
“I remember my grandma always having some Kool-Aid in the fridge, and that’s part of my special childhood memories,” said Morant.
“Nike and Ja Morant share our passion for self-expression and driving culture, making this collaboration a natural fit,” said Kristina Hannant, marketing director for RTD at Kraft Heinz.
The beverage brand also introduces the “Mix n Kicks” combo pack, a limited-edition release of four flavors – its first new offering in over five years – with a chance for fans to win custom-branded sneaker accessories.
