Swiss sportswear brand On has established its first retail presence in Boston with the opening of a store at 138 Newbury Street. 

Located in the Back Bay neighborhood, the 2800sqft store debuted ahead of the city’s annual marathon.

The opening brings On’s US retail footprint to 15 stores, and its global network to 70.

The two-level retail space was developed to integrate contemporary design elements with the building’s original historic architecture. 

The store carries footwear, apparel, and accessories for running, tennis, training, and lifestyle use. Limited quantities of partner collaborations are also available.

“Boston has a deep-rooted passion for running and dedication to performance – traits that are central to our brand ethos,” said Dan Schade at On. 

“Opening on Newbury Street during this iconic week is an incredibly meaningful milestone for us. From Hellen Obiri’s recent back-to-back wins to talent like Joe Klecker and Ryan Ford competing at the highest level this year, we’re proud to be part of the energy that defines this city.”

Last month, On restructured its leadership team.