American Eagle Outfitters has partnered with actress Sydney Sweeney on the ‘Syd for Short’ campaign, spotlighting the brand’s denim shorts collection for summer.

The clothing brand described Sweeney to have a “cool-girl” aesthetic, which perfectly matches the brand’s ‘it’ product for the season: jean shorts. Sweeney last teamed with AEO in the controversial campaign ‘Sydney Sweeney has great jeans‘ last year.

“Summer is defined by a rare kind of magic, an opportunity to live confidently and in the moment,” said Jennifer Foyle, president and executive creative director at AEO, speaking of the new promotion.

“Pairing classic cutoffs with Sydney Sweeney’s signature ease makes AE denim the must-have shorts this season.”

American Eagle will donate 100 per cent of the purchase price from select items, including the Syd Jean and Syd Short, to Crisis Text Line in support of domestic violence survivors.

“Crisis Text Line, a cause so close to my heart, has been a part of this partnership from the beginning,” Sweeney said.

“I love knowing that when people wear these pieces, they are also part of something meaningful that directly helps those in need.”

• Further reading: American Eagle Outfitters posts strong Q4 as Aerie drives growth.