Launching in spring 2024, under Paw NYC’s pet division, the brand has teamed with Wiesner Products to license True Religion-branded items for cats and dogs.
Each year, the companies will create two seasonal collections featuring pet clothes, beds, toys, collars, leashes, harnesses, feeders, and accessories for cold weather.
Michael Buckley, CEO of True Religion, and Mike Tawil, VP of Wiesner, said those of True Religion’s devoted customers who are pet lovers desire to make their pets “unique” and “stylish”.
The pair said they are also looking forward to stepping into what is a thriving new market niche, in which they will take “an extremely adorable pet collection” under the True Religion brand.
“Wiesner has been a terrific partner to True Religion for many years and we are excited to enter what we all see as a fun – and booming – new business category.”
