Good Good Golf, the lifestyle company that released an ad portraying violence against women as funny, has parted ways with both its CEO and president.

The golf apparel and media brand says CEO Matt Kendrick and president Joe Flannery are stepping down amid mounting criticism of the ad.

Good Good co-founder Nahid Giga will serve as interim CEO, according to an internal memo.

The leadership changes follow the departures of Good Good VP of brand and marketing Jeffrey Lefkovits and Callaway Golf director of content and production Alex Upegui, who also left their respective companies.

The controversy centered on a promotional video released last month for a co-branded Callaway Golf driver. Styled as a ‘parody’, the advertisement showed Good Good co-founder Garrett Clark shoving content creator Alexis Miestowski to the ground and leaning over her menacingly, threatening her if she touched his golf club again.

The video sparked widespread backlash on social media, with viewers criticizing it for trivializing violence against women.

The outrage extended to Good Good’s retail and media partnerships.

Golf Galaxy, Dick’s Sporting Goods, PGA Tour Superstore, and Target all pulled Good Good products from their stores, while the Golf Channel canceled a reality series featuring the company.

Callaway ended its partnership with Good Good last week and pledged $1 million to organizations working to prevent violence against women. Good Good also withdrew as the title sponsor of a PGA Tour event.