True Religion has expanded into eyewear through a new licensing agreement with FGX International, an EssilorLuxottica company.
Under the partnership, FGX International will design, manufacture and distribute a collection of men’s and women’s sunglasses and eyewear accessories inspired by True Religion’s heritage and Y2K aesthetic.
The collection features tinted lenses, bold gold and crystal embellishment accent details, with designs intended to reflect the brand’s ‘Live Boldly’ identity while broadening its accessories offering.
“Collaborating with True Religion to introduce our eyewear partnership is an exciting milestone,” said Denna Singleton, SVP, global marketing and portfolio transformation, FGX International.
“True Religion is an iconic brand with deep cultural relevance, making it a natural partner for us. This collection brings together their bold, expressive identity with our longstanding expertise in delivering accessible, trend-forward eyewear to today’s consumers.”
Kristen D’Arcy, chief marketing officer at True Religion, said the partnership will strengthen the brand’s accessories business while expanding its global reach through EssilorLuxottica’s retail network.
The eyewear collection is available through True Religion stores, the brand’s e-commerce site and Amazon, with distribution set to expand to additional retailers across North America and selected markets in Latin America and Europe this year.
- Further reading: True Religion adding four stores, hires new retail boss.
