A licensing push is set to expand the reach of The Little Prince across North America, as it partners with IMG to roll out a range of consumer products and retail experiences.

First published in 1943 in New York City, the classic by Antoine de Saint-Exupéry has sold more than 300 million copies worldwide and remains one of the most widely translated books.

Together with IMG Licensing, the product range will span across apparel, accessories, health, beauty, food and beverage, home, garden, travel, gifts, toys, games, novelties, as well as digital and publishing. 

In addition, the licensee will develop location-based entertainment and immersive experiences, exhibitions, themed locations, and interactive storytelling.

“The United States holds a unique place in the history of The Little Prince – the book was written and first published in New York, and the original manuscript is preserved at the Morgan Library,” said Sophie Kopaczynski, CEO of LPP Groupe (Le Petite Prince).

“These deep historical roots make North America a particularly meaningful territory for the brand. We are confident that IMG’s expertise and market leadership will help elevate The Little Prince to new heights and forge best-in-class partnerships.”

• Further reading: Randy’s Donuts signs multi-year global licensing deal with IMG.