The founder of Conserving Beauty on building a startup rooted in purpose

Natassia Nicolao Grace founded Conserving Beauty with the mission to create a beauty brand that centres water conversation.  Since its founding in 2021, Grace has landed investors, stocked her brand on the shelves of Mecca, made the Forbes’ 30 under 30 list, launched internationally in the UK and took home the Business of Fashion Global Beauty Award. Inside Retail spoke with Grace to find out what motivates her to continue innovating efficacious beauty products, the single piece of advice

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