Outdoor clothing retailer Columbia Sportswear has beaten its own guidance in the third quarter of the fiscal year, claiming that improvements to its US business have arrived sooner than expected.

The Oregon-founded brand lifted its net sales by 2 per cent year-on-year to $962.6 million. Its bottom-line profit of $84.7 million represented a 63 per cent increase on the previous year.

“These results primarily reflected a portion of delayed Fall ’26 wholesale orders shipping earlier than expected, improved trends in our US DTC business, and the continued momentum of our international business, despite challenging global macroeconomic conditions,” said chairman and CEO Tim Boyle.

“We are particularly encouraged by the momentum building in our Columbia brand US DTC e-commerce business, which represents the pinnacle expression of our brand.”

Columbia’s ongoing ‘Accelerate’ growth strategy centres on attracting younger and more active customers. The retailer cited its new-look brand campaign, newly designed products and redeveloped website as some examples of the strategy in action.

“While fourth quarter execution will be critical to our full-year performance, better-than-expected third quarter performance combined with improving trends in our US business and the shipment of remaining Fall ’26 global wholesale orders gives us the confidence to raise the low end of our full-year revenue and EPS guidance,” Boyle added.

“The operating environment remains challenging and uncertain, and we will continue working to elevate the Columbia brand and improve consumer perceptions in the US.”