Target taps Diane von Furstenberg to create affordable Spring collection

(Source: Supplied)

Target has collaborated with fashion designer Diane von Furstenberg to produce a fashion range featuring over 200 pieces.

The range will include women’s, girls’, and infant clothes and accessories, as well as beauty and home decor, with prices starting at $4 and the majority of goods under $50. The collection will also include made-to-order furniture beginning at $300, a first for Target’s limited-time collaborations. 

The Diane von Furstenberg for Target line is a collaboration between the fashion designer and her granddaughter, Talita von Furstenberg, and will be available for purchase on Target’s website and in most Target stores starting March 23. 

“Our partnership with Diane and Talita von Furstenberg represents Target at our best – curating an amazing and distinct assortment and offering it at exceptional prices,” said Jill Sando, executive VP and chief merchandising officer of apparel & accessories, home and hardlines, Target. 

Diane von Furstenberg first gained recognition as a designer in the 1970s, when she launched her namesake company and legendary wrap dress. The famous shape, which was originally inspired by a wrap top and skirt set, will celebrate its 50th anniversary this year.

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