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How low-tech Etsy out-innovated its rivals by embracing personalization

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Has a chatbot slipped an ad into its response: You may not know…

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ChatGPT search interface.
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Turning browsers into buyers: Preezie brings in-store service online

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Clothes on a rail.
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What big questions will shape retail in 2026?

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Amazon sign and logo
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Amazon posts double-digit sales growth, plans to invest $200 billion in AI

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What does it mean to be visible in an AI-curated world?

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(Left to right) NRF’s president and CEO Matthew Shay, Shelley Bransten, Microsoft’s corporate vice president of worldwide industry solutions and David Lauren, Ralph Lauren’s chief branding and innovation officer.
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The newly renovated JD Sports store at Westfield Stratford City in London
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JD Sports launches AI shopping for US customers with ChatGPT

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Zara's logo is displayed on a window, at one of the company's largest stores
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Zara adopts AI to create fashion imagery using real-life models

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Three iPhones laid out on a wooden table with screens showcasing Ralph Lauren’s AI-powered virtual shopping assistant, Ask Ralph.
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Five ways AI is being used in luxury retail

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An employee folds clothes at a Macy's department store
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AI helps drive record $11.8 billion in Black Friday online spending

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People looking at their phones in Manhattan
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Inside the new tactics employed by retailers to woo AI agents

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The value of loyalty in an age of AI and unpredictability

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Melbourne's Block Arcade
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When the AI wave crashes: What history, behaviour and markets tell us

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Why AI belongs behind the scenes of modern retail

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A close-up of a smartphone, zooming in on the Amazon app.
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Is Amazon’s 30,000 layoffs an AI-driven sign of the future?

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Robot holding shopping cart
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OpenAI slipped shopping into 800 million ChatGPT users’ chats − what comes next?

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What an Etsy AI buying process will look like
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AI-proofing retail: how to survive ChatGPT’s buying ‘revolution’

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