Field, a shopping center in Long Island, New York, and a holiday pop-up in New York City in late 2024. As Mitch Healey, Gymshark’s North American retail and wholesale director, stated, “We’ve done a lot of cool stuff in New York, but I’ll be honest, it’s all been leading to this.” “In the entirety of Gymshark’s existence, two things have remained constant – the gym, naturally, and community. I don’t think any city in the world places as much importance on community as New York.” Healey explained that the team wanted the flagship’s design to honor the vibe of the city that has been a key source of inspiration for Gymshark and one of its core audience groups. This can be witnessed right away in aesthetic details, such as the mint-green coloring of the store’s display shelves and brick-walling, a nod to the Statue of Liberty – holding a book in one arm and raising a dumbbell with the other. With every launch of a Gymshark location, the brand has been strategic about designing each layout and offering specially designed merchandise to nod to the location it’s set in. Taking just one step inside the store makes it clear that the Gymshark shopper is stepping into a shopping experience only the Big Apple can offer. Moleskine New York City This January, Italian premium stationery brand Moleskine opened a 280sqft space in New York City’s Upper East Side, at 1168 Lexington Avenue. This location marks the brand’s first concept store in the US, as well as a “strategic shift” in Moleskine’s US retail approach, the company reported. “The new boutique reflects our evolving approach to retail in North America, with an emphasis on neighborhood-driven locations and long-term relationships,” Ward Simmons, president of Moleskine in the Americas, said in a statement. “The Upper East Side’s academic, cultural and creative legacy aligns naturally with a space that is designed to feel warm, personal and interactive. The new boutique should feel unfiltered, unhurried and unmistakably yours.” The Lexington Avenue store sits in a prewar luxury apartment building with a Gothic-inspired facade. Simply glancing into the store, customers are greeted by a “signature wall”, a wall full of notebooks for display in the window – a new concept that is making its debut at this location. Stepping into the store, shoppers can explore Moleskine’s array of signature and newly developed SKUs and have a more customized experience with the shop’s embossing and personalization machine. The perfect setting for any luxury stationery enthusiast to spend a cozy afternoon. Launched in 1997 and headquartered in Milan, Italy, Moleskine currently operates over 50 bricks-and-mortar stores worldwide, 12 of which are set in the US, and sells through multiple wholesale partnerships, including Barnes & Noble, Target, Nordstrom, Walmart and multiple high-end independent bookstores. Moncler Aspen, Colorado This February, luxury outerwear brand Moncler opened its first Moncler Grenoble flagship store in the US. That first Grenoble flagship store opened in St. Moritz, Switzerland, in 2023. Aspen, Colorado, is the place where Moncler first entered the US in 2008, making it the “natural home” for the brand’s latest elevated store launch. “More than a retail opening, the store showcases this brand dimension, offering an immersive expression of Moncler’s mountain DNA, rooted in the brand’s heritage and defined by the dialogue between high performance and high style,” a Moncler spokesperson said. Spanning 2690 sq ft, the store, designed by Küchel Architects, was conceived as an immersive environment inspired by the Rocky Mountains. Walking through a “cave-like” entrance, customers can explore the full range of Moncler Grenoble products, including Summer and Winter collections. As of February 2026, Moncler has only two dedicated, stand-alone, or ‘flagship’, stores globally dedicated to its high-performance Moncler Grenoble line: the one that just opened in the US and the first location in St. Moritz. Adidas East Rutherford, New Jersey This January, German athletic apparel and footwear brand opened its first US-only, soccer-focused flagship store at the American Dream Mall in East Rutherford, NJ. The 9000sqft space was strategically opened ahead of the 2026 FIFA World Cup’s kickoff this summer in North America. “As excitement around the World Cup continues to grow, American Dream is proud to welcome Adidas and a store concept that celebrates the global passion for soccer,” said Adam Petrick, American Dream’s chief marketing officer. “This opening reinforces our commitment to bringing iconic brands and culturally relevant experiences to our guests, especially as the world turns its attention to the global game.” Adidas promised soccer enthusiasts an “immersive retail experience” featuring premium athletic footwear, performance gear and Adidas Originals all in one setting. This story first appeared in our Inside Retail US magazine, to find out more, click here. Further reading: Standout stores: Jennifer Fisher, Chanel, Nespresso