Jewelry brand Marli New York has expanded into the watch category with the launch of its first timepiece collection, ‘Motion and Measure’.

The collection is designed in New York and manufactured in Switzerland, a combination intended to pair the brand’s architectural design aesthetic with traditional Swiss horological standards.

The collection is centered on a ‘Motion and Measure’ philosophy, which Artinian describes as a balance between the energy of New York City and the technical discipline of Swiss craftsmanship.

“This collection reflects our belief that true creativity must stand on discipline,” said Maral Artinian, founder and creative director of Marli. “Emotion without precision is incomplete, and at Marli, we bring them together in everything we create.”

The Marli timepiece collection is scheduled to become available to the public from May.

Earlier, Kering launched a jewellery division and appointed new chief.