Skechers has unveiled its first immersive performance store in Miami’s Dolphin Mall, its largest factory mall store yet.
This comes after the brand successfully launched performance stores across Canada, Europe and Chile.
The Miami location spans 26,017sqft and offers footwear, apparel, and accessories for basketball, running, soccer, golf, pickleball, and the outdoors, along with its lifestyle products, including the Skechers Hands Free Slip-in.
“At our largest factory mall location, Skechers’ World of Sports showcases all that’s revolutionary about our one-of-a-kind technologies for the 36 million annually who frequent one of the highest-traffic tourist malls in the country,” said Michael Greenberg, president of Skechers.
“Like every professional athlete and enthusiast who has stepped into our styles, we’re all in and are ready to change the game.”
Minnesota Timberwolves power forward and Skechers athlete Julius Randle attended the store opening, which unveiled a running racetrack, basketball and pickleball courts, a golf green, and soccer and sports adventure areas.
The store features selfie areas localized with Miami-centric graphics, state-of-the-art digital LED screens across the location, and is supported by product specialists and educators.
Shoppers will be able to access the brand’s range of specialized technical footwear, work footwear, lifestyle products, and its signature offerings.