SharkNinja has tapped Heidi Klum, the supermodel, producer and Emmy-winning television personality, as its newest global ambassador.

Welcoming Heidi Klum to the SharkNinja Neighborhood reflects the company’s emerging focus on the EMEA markets, including Germany, said Mark Barrocas, CEO of SharkNinja.

Given her impact as a global multihyphenate, Klum is now one of SharkNinja’s ‘powerhouse personalities’ joining Kevin Hart and Tom Brady, among others. By expanding the company’s ambassador ecosystem, the company hopes to enhance its commitment to “pairing pioneering innovation with influential voices,” leaning towards an “inspiring, authentic and cultural customer connection”.

“Heidi has a unique ability to elevate everyday moments with style and authenticity – while staying relatable and fun – making her the perfect partner to showcase how our performance-driven products make life easier for people constantly on the go,” said Barrocas.

The partnership kicked off with Heidi Klum being spotted using the Shark Beauty CryoGlow this past weekend. A series of campaign touchpoints featuring Klum in her daily routine will continue to roll out throughout the year, in which she shares her personal lineup of SharkNinja favorites.

“I love products that make life easier and more glamorous,” said Klum.

“I am thrilled to be joining the SharkNinja Neighborhood and I can’t wait to share my favorites with everyone.”