Seoul Tonic’s founder Sophie Hood on building a next-gen wellness brand

Seoul Tonic launches new ACV based drink.
Seoul Tonic launches new ACV-based drink. Supplied
Seoul Tonic has launched its second recovery tonic, this time combining its proprietary Korean pear juice with apple cider vinegar (ACV) and red ginseng. The brand cornering the Australian market in Korean-inspired tonics is looking to redefine what it means to be an FMCG brand and expand its point of difference beyond just being known as a hangover cure. “It did seem like the natural next step and an evolution, cementing us more into a wellness and lifestyle brand and moving away from the han

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