Reebok has entered a multi-year partnership with Grammy-winning artist Karol G, naming her a global brand ambassador as the company relaunches its Classics line.
Karrol G will front the new campaign, ‘Born Classic. Worn for Life’, and take part in brand storytelling, content, and upcoming global activations.
The partnership supports Reebok’s push to reintroduce its core lifestyle sneakers. According to the brand, it is bringing back key silhouettes made with 100 per cent garment leather, offered in unisex and women’s-only styles at accessible price points.
The Spring/Summer 2026 Garment Leather collection will be available on February 18 and include the Workout Plus, Freestyle Lo, Club C 85, and Classic Leather. Reebok said future drops will continue to blend heritage designs with updated colorways.
In later seasons, Reebok and Karol G will release an exclusive co-designed footwear and apparel collection inspired by the artist’s style and global influence.
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