Williams-Sonoma’s upscale home furnishing brand Pottery Barn has expanded into the UK with the launch of an e-commerce site and an upcoming opening of a London pop-up store.

UK customers will now have direct access to the brand’s signature collections of furniture, bedding, decor, and accessories via the new Pottery Barn UK website. 

The company said the site offers a seamless shopping experience, a curated assortment tailored to meet the needs of local customers, and shipping and delivery options throughout the UK.

Customers will also have access to the brand’s Design Crew services, which allow them to partner design experts for the furnishing process of their home.

To celebrate the launch, Pottery Barn will open a pop-up shop during October on Tottenham Court Road in London. The store will feature the brand’s best-selling furniture, lighting, and bedding collections, alongside decorative accessories and festive seasonal decor items.

The debut marks the latest milestone in Williams-Sonoma’s global expansion efforts for its portfolio of brands.

In the UK, Williams-Sonoma already operates websites for West Elm and Pottery Barn Kids, as well as two West Elm stores. 

John Lewis, a retail partner of West Elm and Pottery Barn Kids in the UK, is also expected to launch Pottery Barn at its department stores later this year.