Perry Ellis has secured a new licencing arrangement with Poetic Brands for the Farah Youth SS24 season launch. 

Farah Youth, a leisurewear collection for boys aged 4 to 14, combines Farah menswear’s style with the joyful essence of today’s youthful fashion.

Farah Youth offers a wide range of clothing alternatives, including fashionable tees, woven shorts, swimwear, joggers, outerwear, and casual shirting. 

“The fusion of two proven creative trend-right fashion brands is the perfect union to engage a new youthful budding demographic,” said Oscar Feldenkreis, CEO & president of Perry Ellis International

“I am confident this will broaden the brand awareness and appeal for Farah, as a timeless lifestyle brand.”

Farah Youth will be available in select stores and online in areas across the UK and Europe in February.

Poetic Brands is a division of the PDS Multinational Group, which specialises in Adults, Kids, and Babywear Licenced Apparel featuring pop culture, sports, music, and entertainment design influences. 

Perry Ellis has a portfolio of regionally and globally recognised brands, including Rafaella, Cubavera, Ben Hogan, Savane, Grand Slam, and John Henry.