Swiss-founded premium sportswear brand On is showing no signs of slowing down after a record year of sales and profits.
Year-end sales totalled $3.87 billion, a 30 per cent year-on-year increase. Shoe sales continue to be the most lucrative segment for On, contributing $3.6 billion.
Gross profit soared 34.7 per cent year-on-year to $2.4 billion.
“Surpassing the [$3.8 billion] annual revenue milestone with record profitability is a profound validation of our vision to build the world’s most premium global sportswear brand,” said David Allemann, co-founder and co-chairman of On.
“By charting our own course and executing with discipline against our strategic priorities, we have built a powerful financial engine that is driving record results,” added On’s CEO and CFO, Martin Hoffmann.
“Our vision is proving itself at a new scale – from the exceptional productivity of our growing retail footprint to the compounding value of our multi-category expansion. We enter 2026 with confidence and conviction, ready to ‘Dream On’ bigger and bolder than ever before.”
On grew its sales by 34.7 per cent in Europe, the Middle East, and Africa (EMEA), 23.4 per cent in the Americas, and 106.7 per cent in the Asia Pacific.
