National Geographic Apparel has opened a store in Malaysia’s Kuala Lumpur, marking the brand’s first location in Southeast Asia.
Located at Pavilion KL, the store is part of the brand’s global expansion and offers a range of apparel and accessories that match different climates and outdoor activities.
In addition to Malaysia, National Geographic Apparel has a presence in other countries including Australia, Mainland China, Hong Kong, South Korea and Taiwan.
In June, the brand launched its retail offering in Australia and New Zealand, as the 135-year-old institution seeks to expand its footing in the fashion business by capitalizing on its high level of brand awareness and strong social media following.
