Macy’s has appointed Dayna Ziegler as SVP and general merchandise manager (GMM) for its ready-to-wear division, effective March 2.

Ziegler joins the company with a background in department stores and specialty retail, having previously held leadership positions in merchandising and buying.

In her new role, Ziegler will report to Nata Dvir, Macy’s CMO. Her responsibilities will include overseeing product assortments and managing the ready-to-wear team to balance national brands with Macy’s private labels.

Prior to joining Macy’s, Ziegler held leadership positions as SVP, GMM at Saks Global, overseeing various categories for Saks Fifth Avenue and Neiman Marcus. Her career also includes experience at Dutch, LLC and Bergdorf Goodman.

“Dayna has a strong instinct for what customers want next and a track record of building assortments that feel fresh, relevant and exciting,” said Nata Dvir, Macy’s CMO.