Sportswear brand Lululemon has opened its first store in Italy, located at Milan’s Vittorio Emanuele shopping district.

The concept store will span approximately 5700sqft across two floors, with distinct spaces and curated environments displaying the brand’s apparel offerings. 

The store will feature Lululemon’s men’s and women’s collection of high-performance clothing to support activities including running, yoga, tennis, training and golf.

The new location will blend traditional craftsmanship with contemporary materials, paying homage to Italy’s rich design heritage.

A 3D printed visual expression of movement and form, the Lululemon Glide sculptural installation, will be featured in the store, drawing inspiration from the brand’s Define Jacket pattern.

The Milan store will offer a fully-integrated guest experience, in line with its omni-channel vision, with access to the brand’s full range via the Endless Aisle BBR (back back room), to ensure product availability beyond those in stock. 

International shoppers will benefit from the global blue tax-free shopping, as the brand continues to grow its footprint across Europe.