Beauty brand Revlon has expanded its fragrance license deal with Grammy-winning recording artist Christina Aguilera.

Aguilera’s fragrance lineup, including Signature, Definition, and By Night, is set to be augmented by a new product aimed at younger consumers next year.

The collaboration, spanning more than 10 years, is part of the brand’s strategy to enhance younger consumer engagement in the category growth.

“Christina’s design sensibility and deep connection with consumers make her an ideal partner at this pivotal time for Revlon,” said Michelle Peluso, CEO of Revlon.

“Fragrance can define a moment, enhance a mood and even create a memory. I have loved developing scents and building my fragrance brand with Revlon over the past decade,” said Aguilera.

The company said the Christina Aguilera range will be expanding in Europe, including the UK, Eastern Europe, and Balkan countries.

Last year, Hollywood actress Madelyn Cline joined the ranks of Revlon’s global brand ambassadors.