Primark ramps up US roll-out, including Manhattan debut

Primark US
(Source: Primark)

Fast fashion retailer Primark is accelerating its US expansion with 18 additional leases signed, including four new locations in Minnesota, Florida, and Georgia.

Among them is a store at Mall of America in Bloomington, MN, marking the retailer’s entry into the state. Other locations include Brandon Exchange and Vineland Premium Outlets in FL, and Sugarloaf Mills in Lawrenceville, GA.

Moreover, the company will open its first-ever Manhattan flagship next year. The store will be located in Herald Square, directly across from Penn Station.

“Primark came to the United States a decade ago and was very deliberate in our approach,” said Kevin Tulip, president of Primark US. “We look forward to meeting these same needs for shoppers for decades to come.”

Primark opened its first US store in 2015 at Downtown Crossing in Boston.

Since then, the Ireland-founded brand has grown to 33 stores across 13 states. Founded in 1969 under the Penneys label, Primark offers apparel for women, men, and kids, as well as beauty, homeware, and accessories.

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