JLo Beauty has debuted at Macy’s with its skincare, cosmetics and bodycare products aimed at encouraging all women to be their own everyday superstars. 

JLo Beauty products include high-performing ingredients and range in price from $15 to $105. The entire collection includes That JLo Glow Serum, Firm + Flaunt Targeted Booty Balm, and more. 

“Macy’s – with its wide and diverse reach – is an ideal partner for us in our quest to bring more people our high-performance skincare and body products, proving beauty has no expiration date,” said Jennifer Lopez, founder of JLo Beauty. 

The brand said it is grounded in science and backed by years of research and product development.

JLo Beauty can now be purchased at Macy’s shops nationwide, online and via the Macy’s mobile app.

Macy’s additionally unveiled an accelerated expansion of its small-format store plan, with the potential to triple the overall number of small-format stores by autumn 2025.