JCPenney unveils $40 million distribution center, supply chain upgrade 

(Source: Supplied)

Department store chain JCPenney has unveiled an upgrade to its 1.67 million sqft Renon distribution center, as part of its self-funded $1 billion reinvestment strategy. 

JCPenney’s reinvestment strategy, announced last year, involves expanding its digital capabilities, upgrading in-store physical and technological infrastructure, and optimizing the supply chain.  

The 122-year-old department store giant has invested $40 million in upgrading the Reno facility’s technology and infrastructure to strengthen customers’ experience. 

The renovated facility will have the Joey Pouch sorting system, which combines induction process technologies, a completely automated sorter to assemble orders, and a new packing system that prints invoices and shipping labels for each order in the station.

“When we announced our $1 billion reinvestment strategy last year, this is exactly the type of upgrade we envisioned for our supply chain,” said JCPenney CEO Marc Rosen. 

“This new system will provide JCPenney with the best-in-class equipment and technologies to better support our associates and serve our customers.”

JCPenney filed for Chapter 11 in December 2020 and was acquired by two property owners Simon Property Group and Brookfield Asset Management under a deal worth $800 million

The company currently has more than 650 stores in the US and Puerto Rico.

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