Instagram launches online food-ordering tools

Social-media platform Instagram has launched new food-ordering tools to assist small-to-medium businesses facing difficulties during the coronavirus pandemic. 

Foodservice operators can now share food order stickers in Instagram Stories and as a button on their profiles.

Consumers clicking on the Stories sticker or profile button will be taken to the business’ food-delivery platform to complete their purchase. They can also reshare the stickers with their own followers in Instagram Stories.

“We heard really clearly that restaurants want help staying open,” said Instagram COO Justin Osofsky. “As you’re looking at what’s happening just naturally on Instagram, a lot of people are trying to promote gift cards and the ability to support [them], and a lot are using [Instagram] to highlight their delivery services. This is taking something that’s already happening and making it a lot easier.” 

The Instagram features were rolled out in the North American market a fortnight ago and are now being rolled out globally in multiple languages, including in Hong Kong and other Asian markets.

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