Crocs has named Rupert Campbell as its executive VP and president of HeyDude brand, effective immediately. 

Joining the company in March, Campbell was appointed as senior VP and CCO of HeyDude brand, where he has been overseeing and executing the brand’s commercial strategy. 

“Rupert has proven to be an instrumental part of the HeyDude Leadership Team, driving global strategy and execution end-to-end across all parts of our HeyDude business,” said Andrew Rees, CEO of Crocs.

“On behalf of the board of directors and our leadership team, we are excited to welcome Rupert into this new role and are confident that he will guide the HeyDude business to long-term, scalable global growth.”

Prior to joining Crocs, Campbell worked as the president of Adidas North America, where he led a market of more than $6 billion in revenue and a team of more than 10,000.

“I’m honored for the opportunity to expand my role within the HeyDude brand and ignite the next phase of our journey,” said Campbell.

In his new role at HeyDude, he will lead the team overseeing the brand’s product, marketing, and commercial go-to-market strategy.