Impossible Foods is set to introduce ‘The Impossible Beef Hot Dogs’ at its pop-up location in New York’s Times Square for one day on December 16.

The event, at which the company will offer free plant-based hot dogs, will run from 11 am to 6 pm. Impossible Food will roll out the latest plant-based hot dogs at restaurants and grocery shops next year.

Impossible Hot Dogs have 50 per cent less total saturated fat, as well as 12 grams of protein and 0 milligrams of cholesterol. Unlike other animal-based hot dogs, the franks, according to the manufacturer, contain no added or synthetic nitrates or nitrites, instead relying on those found naturally in cultured celery powder.

“Hot dogs are an undeniably classic part of American culture and not to mention, they’re a burger’s best friend,” said Peter McGuinness, CEO and president of Impossible Foods. “It’s long been a priority to add them to our product portfolio.”

“Our adaptation replicates that quintessential hot dog taste while offering consumers a nutrient-dense product that’s better for the planet. We want people to see that there’s no compromise when you choose Impossible products. It’s as easy as throwing an Impossible Hot Dog on the grill – right next to an Impossible Burger.”

Impossible Hot Dogs utilise 84 per cent less energy, 77 per cent less water, and 83 per cent less land than an animal beef hot dog.

Impossible Hot Dogs are the seventh new product introduced by Impossible in the last 12 months.