Three-brand collab: On, Beams and REI create multinational collection 

The collection includes a full range of head-to-toe apparel and gear.
The collection includes a full range of head-to-toe apparel and gear. (Source: Erinn Springer/Supplied)
The collection includes a full range of head-to-toe apparel and gear.
The collection includes a full range of head-to-toe apparel and gear. (Source: Erinn Springer/Supplied)

Swiss sportswear brand On, Japanese clothing label Beams, and US outdoor retailer REI have collaborated to create a multinational collection.

The limited-edition capsule features apparel, gear, and accessories with contemporary style and high-performance, combining Swiss innovation with the reimagination of American outdoor heritage through a Japanese lens.  

The collection includes a full range of head-to-toe apparel and gear, from shoes and jackets to tents and camping essentials.

The design features the three mountains graphic as a tribute to the native regions of each brand – the Matterhorn in the Alps, Mt Fuji in Japan, and Mount Rainier in REI’s home state of Washington.

The three-way collaboration builds upon the success of the original On x Beams collection last year, and is designed to move seamlessly between outdoor adventure and style.

“The collection takes the best of all three brands and reflects a fresh take on outdoor culture through the lens of camping, running and lifestyle,” said Isabelle Portilla, REI VP of Co-op Brands.

“We’ve brought together three distinct brands to create something special,” added Julia Sieter, global head of collaborations at On. “The collection delivers performance without compromise: a jacket built for relentless rain yet refined enough for the city, and shoes engineered for rugged trails that feel effortless on the street.”

The On x Beams x REI Co-op capsule’s footwear range from $190 to $210, while apparel products are priced between $40 and $310. Camping gears range from $140 to $499.

The items are available at select retail locations for each brand and on their e-commerce sites.

Recommended By IR

You have 7 articles remaining. Unlock 15 free articles a month, it’s free.