How the rise of post-death consumerism gives new meaning to the CLV metric

We are all aware we are living in a world where technology is everywhere and very much shapes the world around us; however, few could have predicted the emergence of post-death consumerism – a trend that reflects profound shifts in how we think about legacy, memory, and our interactions with brands. Recent data shows an astonishing 47 per cent of global consumers express interest in purchasing products or services that allow them to interact with AI-powered digital avatars of deceased individu

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$1 for the first 30 days. (Auto renews at $20 per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - annual

$109 for the first year. (Auto renews at $228 per year.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now