Canadian outerwear brand Sentaler has opened its first standalone boutique in the US, choosing Manhattan’s Madison Avenue for its debut.

The two-story, 4177sqft store at 803 Madison Ave features a “gallery-like environment” with a sculptural installation of oversized Cherry Lacquered fruits at the entrance, in addition to a pared-back black-and-white design. 

The boutique showcases Sentaler’s Fall/Winter 2025-26 collection, which emphasizes structured tailoring and rounded silhouettes. The line prominently features “Cherry Lacquer,” a deep red shade the brand has designated as its color focus for the year.

“Opening on Madison Avenue is the realization of a long-held vision,” says Bojana Sentaler, founder, president and creative director. 

“New York has always pushed me to think bigger, design with intention, and pursue excellence without compromise. This seasonal boutique marks a decisive step in our evolution – a focused, elevated expression of Sentaler on the Upper East Side.”

Sentaler marked the opening with a small gathering of clients and industry guests. The New York launch arrives alongside a new seasonal boutique at Toronto’s Yorkdale Shopping Centre, reflecting the company’s broader expansion across North America.