House of Peru opens in Beijing mall

The Peruvian Ministry of Foreign Commerce venture House of Peru has opened a store in Beijing.

The outlet, which opened in Shimao Gongsan Plaza, Sanlitun, serves as a promotional platform for products from the South American nation as well as to popularise tourism in the region among consumers in China.

Local store representative Huang Zhaohui commented that Peru is well-known for its alpaca wool clothing. The warm, light material has been promoted globally by Peru since establishing the Alpaca label in 2014.

At the opening ceremony, Huang Zhaohui was awarded the title of “Peru-china Friendship Envoy” by the foreign trade and tourism minister of Peru to honour her contribution to the trade and exchanges between both countries.

The store also retails food, coffee and Pisco wine.

Photo: Courtesy of Bruce Chen.

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