Why Australia is a “very important market” for fast-growing footwear brand Hoka

Hoka have been consistently innovating in the outdoor and hiking categories. Supplied: Hoka.
Last year, Hoka opened its first brick-and-mortar stores in Australia and held its first inclusive running event in Sydney, and it’s just the beginning of the brand’s ambitious plans for growth in the Apac region. We spoke with Hoka’s head of Apac distribution and e-commerce, Prasanna Bhaskar, about its biggest achievements in 2023 and how it is preparing to navigate the retail landscape in 2024. Inside Retail: What is the overarching vision fuelling Hoka’s retail expansion i

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